Baela Raza Jamil, CEO of Idara-e-Taleem-o-Aagahi (ITA) centre for education and consciousness and the founder of the Children’s and Teachers’ Literature Festivals in Pakistan as a social movement called the Pakistan Learning Festival. She is an avid promoter of publications for children- a growing portfolio under ITA. A public policy advocate, for right to education 25A, ECCE, girls’ education and empowerment and public private partnerships, Baela leads the Learning initiative of ASER Pakistan, and foundational learning program Chalo Parho Barho(CPB)/ Teaching at the Right Level (TARL). She represents Pakistan as an advisor and board member for Education & Learning innovations at national and global levels.