PLF Ambassador Atif Badar is a masterful and versatile thespian, educator, theatre director, acting coach, drama therapist, storyteller, and children’s writer, with a deep passion for literature and theatre. He has been serving the Pakistan Learning Festival (PLF) with dedication since 2013 and was officially appointed as a PLF Ambassador by Idara-e-TaIeem-o-Aagahi (ITA) in 2025.With a career spanning over three decades, Atif began his joumey in 1993 with Tehrik-e-Niswan and later worked with Katha Theatre. He has directed over 140 plays, written 35 theatre scripts, and contributed poetry and songs for children. Several of his plays have received best play awards. Currently, he serves as a theatre and creative movement teacher in leading schools in Karachi and has also taught at Indus Valley School of Art and Architecture. His work extends to storytelling for Oxford University Press, performances at Karachi Literature Festival, and impactful sessions with special children and young cancer patients. A recipient of PLF and Best Teacher awards, Atif continues to inspire through theatre, education, and storytelling.