Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education through its worldwide publications. OUP Pakistan is committed to promote the culture of reading and to improve the intellectual content of life in Pakistan. It has an extensive school and college textbook publishing programme in order to address the need for books that are both of high quality and specific to the environment. OUP has gained a reputation for publishing well-researched academic and general books, which are considered to be authoritative and definitive works on Pakistan.

Idara-e-Taleem-o-Aagahi (ITA) or the “Centre of Education and Consciousness” Public Trust, is thus a response to the profound crisis of education and multiple crises forming the nuts and bolts of the Education Challenge. ITA was born out of a growing realization that the most critical of human entitlements, the right to learning, knowledge systems, citizenship skills and a 9,000 years of living heritage is being denied to the citizens of Pakistan