
Peter Jacob studied Law, Rural Development and Political Science. He has been part of several studies and researches including; ‘Working Conditions of Agricultural Labour in Punjab’ Published 2001, ‘Life on the Margins’ a qualitative and quantitative study on the minority women in Punjab and Sindh, published 2012 and ‘Taleem Ya Nafrat Ki Abyari’ a study that identified hate material in Text Books used in Punjab and Sindh (2012). He has been active in many social movements including; the campiagn for abolition of Separate Electorate system and Labour Rights. He has been associated with the Natrional Commission for Justice and Peace for past 25 years and currently the Executive Director of the organization.
12, Sharif Colony, Iftikhar Ahmad Malik Road, Canal Park Gulberg 2, Lahore, Pakistan
Tel: (+92) (42) 35711107-9
info@itacec.org
Pakistan Learning Festival is a social movement founded by the renowned educator-thought leader and activist, Baela Raza Jamil CEO of Idara-e-Taleem-o-Aagahi (ITA) and co-founded by the internationally and nationally awarded Ameena Saiyid, who headed a multinational corporation and pioneered ‘literature festivals’ in Pakistan; she is the Founder Director of the Adab Festival Pakistan. CLF’s growth is attributed to its open collaboration with numerous private, public, civil society organizations, foundations and development partners. CLF is the first national level largest learning festival with an outreach across Pakistan; it is ITA’s well known flagship program.

Baela Raza Jamil, the 2024 Asia Education Medalist by T4 Education, founder and CEO of Idara-e-Taleem-o-Aagahi, is also the founder of the Children’s and Teachers’ Literature Festivals, now known as the Pakistan Learning Festival (reaching 100 TLFs by 2025). A passionate advocate for children’s learning, she promotes ITA’s learning solutions for girls and the most vulnerable, children’s publications, and lively libraries.
A leading public policy advocate, Baela is a champion for the right to education (Article 25A), Early Childhood Care and Education (ECCE), Girls’ education, skills, and livelihoods, and working passionately in emergencies and mitigation. Through the Annual Status of Education Report (ASER) Pakistan, she drives the assessment to action foundational learning movement Chalo Parho Barho (CPB) or Teaching at the Right Level across the country. Counted by many as a force with formidable institutional memory on education systems in Pakistan, she is committed to education as a public good and service for All!
Baela is an advisor and board member of multiple organizations representing Pakistan on national and global platforms like the Yidan Prize Foundation; the International Bureau of Education (IBE) UNESCO; the People’s Action for Learning Network (PAL) Network, Champion Learning Generation Initiative (LGI), Punjab Social Protection Authority and the Sanjan Nagar Public Education Trust (SPNET), a laboratory of quality education for the poorest communities with IB PYP state of the art solutions. She is currently a member of the Chief Minister’s Advisory Committee on Education and a co-opted member of the Prime Minister’s National Task Force on National Education Emergency.
12, Sharif Colony, Iftikhar Ahmad Malik Road, Canal Park Gulberg 2, Lahore, Pakistan
Tel: (+92) (42) 35711107-9
info@itacec.org
Pakistan Learning Festival is a social movement founded by the renowned educator-thought leader and activist, Baela Raza Jamil CEO of Idara-e-Taleem-o-Aagahi (ITA) and co-founded by the internationally and nationally awarded Ameena Saiyid, who headed a multinational corporation and pioneered ‘literature festivals’ in Pakistan; she is the Founder Director of the Adab Festival Pakistan. CLF’s growth is attributed to its open collaboration with numerous private, public, civil society organizations, foundations and development partners. CLF is the first national level largest learning festival with an outreach across Pakistan; it is ITA’s well known flagship program.


Ameena Saiyid Chevalier des Arts et des Lettres, Sitara-e-Imtiaz, OBE is the Managing Director of Lightstone Publishers and Founding Director of Adab Festival. She has been MD of Oxford University Press Pakistan for 30 years.
Ameena is the first woman in Pakistan to become the head of a multinational company and to be elected President of the Overseas Investors’ Chamber of Commerce and Industry(OICCI) in Karachi.
She began the movement of literature festivals in Pakistan by founding the Karachi Literature Festival in 2010 and the Islamabad Literature Festival in 2013.
She is on the boards of various universities in Pakistan and a Trustee of the Vicky Noon Education Foundation, UK, which gives scholarships to Pakistani students to study at Oxford and Cambridge Universities.
12, Sharif Colony, Iftikhar Ahmad Malik Road, Canal Park Gulberg 2, Lahore, Pakistan
Tel: (+92) (42) 35711107-9
info@itacec.org
Pakistan Learning Festival is a social movement founded by the renowned educator-thought leader and activist, Baela Raza Jamil CEO of Idara-e-Taleem-o-Aagahi (ITA) and co-founded by the internationally and nationally awarded Ameena Saiyid, who headed a multinational corporation and pioneered ‘literature festivals’ in Pakistan; she is the Founder Director of the Adab Festival Pakistan. CLF’s growth is attributed to its open collaboration with numerous private, public, civil society organizations, foundations and development partners. CLF is the first national level largest learning festival with an outreach across Pakistan; it is ITA’s well known flagship program.


































12, Sharif Colony, Iftikhar Ahmad Malik Road, Canal Park Gulberg 2, Lahore, Pakistan
Tel: (+92) (42) 35711107-9
info@itacec.org
Pakistan Learning Festival is a social movement founded by the renowned educator-thought leader and activist, Baela Raza Jamil CEO of Idara-e-Taleem-o-Aagahi (ITA) and co-founded by the internationally and nationally awarded Ameena Saiyid, who headed a multinational corporation and pioneered ‘literature festivals’ in Pakistan; she is the Founder Director of the Adab Festival Pakistan. CLF’s growth is attributed to its open collaboration with numerous private, public, civil society organizations, foundations and development partners. CLF is the first national level largest learning festival with an outreach across Pakistan; it is ITA’s well known flagship program.

Rumana Husain is a bilingual writer, educator, and artist. She has been a teacher at the Karachi Grammar School, Indus Valley School of Art & Architecture, and the CAS School, which she also headed. She co-founded the Bookgroup in 1988 for producing children’s books, teachers’ manuals, and trained teachers all over Pakistan. She later worked at the Children’s Museum for Peace and Human Rights as Head Activism & Outreach. From 2020 to October 2023 she worked as Team Leader for Idara-e-Taleem-o-Aagahi’s Pakistan Literacy Project in partnership with Room to Read, for developing high-quality children’s books in Urdu. Rumana is the author of two coffee-table books: ‘Karachiwala – a Subcontinent within a City’, and ‘Street Smart – Professionals on the Street’. She has authored and/or illustrated over 75 children’s books for several publishers. Four of her books won awards in Pakistan, Nepal, and India. She was a co-founding Senior Editor of NuktaArt, an international art magazine, which was published for ten years. Rumana regularly contributes articles to national newspapers and magazines.
12, Sharif Colony, Iftikhar Ahmad Malik Road, Canal Park Gulberg 2, Lahore, Pakistan
Tel: (+92) (42) 35711107-9
info@itacec.org
Pakistan Learning Festival is a social movement founded by the renowned educator-thought leader and activist, Baela Raza Jamil CEO of Idara-e-Taleem-o-Aagahi (ITA) and co-founded by the internationally and nationally awarded Ameena Saiyid, who headed a multinational corporation and pioneered ‘literature festivals’ in Pakistan; she is the Founder Director of the Adab Festival Pakistan. CLF’s growth is attributed to its open collaboration with numerous private, public, civil society organizations, foundations and development partners. CLF is the first national level largest learning festival with an outreach across Pakistan; it is ITA’s well known flagship program.