PLF Ambassador Atif Badar is a masterful and versatile thespian, educator, theatre director, acting coach, drama therapist, storyteller, and children’s writer, with a deep passion for literature and theatre. He has been serving the Pakistan Learning Festival (PLF) with dedication since 2013 and was officially appointed as a PLF Ambassador by Idara-e-TaIeem-o-Aagahi (ITA) in 2025.With a career spanning over three decades, Atif began his joumey in 1993 with Tehrik-e-Niswan and later worked with Katha Theatre. He has directed over 140 plays, written 35 theatre scripts, and contributed poetry and songs for children. Several of his plays have received best play awards. Currently, he serves as a theatre and creative movement teacher in leading schools in Karachi and has also taught at Indus Valley School of Art and Architecture. His work extends to storytelling for Oxford University Press, performances at Karachi Literature Festival, and impactful sessions with special children and young cancer patients. A recipient of PLF and Best Teacher awards, Atif continues to inspire through theatre, education, and storytelling.

I’m a storyteller with a team of volunteers with the motto of focusing on the Urdu language, teaching ethics through stories, and bringing smiles to the ones who deserve it the most.

Sarwat Mohiuddin is a distinguished Pakistani poet, translator, painter, and prose writer, widely recognised for her contributions to Punjabi, Urdu, and English languages.

With a Master’s degree in Punjabi literature from the University of the Punjab, her multifaceted body of work spans poetry, children’s literature, travelogue, and literary translations, reflecting a deep and enduring engagement with cultural identity, social issues, and human experience.

She has to her credit twenty-five books, as well as several papers on the life and works of the great Sufi poets of Punjab, the legends of Punjab, and the relevance of Folk songs in society, culture, and folk tradition.

A visiting lecturer at various national and international institutes and universities, she has represented Pakistan at conferences and seminars in numerous countries and has been honoured with numerous awards both nationally and internationally.

Sarwat Mohiuddin is a member of the Pakistan Punjabi Literary Board and Vice President of Pakistan Hungarian Friendship Association.